Pure Design Projects — directions
For client review · Private
v1 v2 v3 Admin Spec ↗
Design directions

Three ways
to walk the
quarry floor.

Three distinct visual directions explored for Pure Design Projects. Editorial-restraint (currently live on yesjo.au), darker stone-yard showroom, and a bespoke-furniture boutique direction inspired by Just Adele. The third option is ecom-ready and ships with an admin panel and a documented Stripe + DDB platform spec.

3 · directions explored 1 · currently live 2 · proposed for discussion Last updated · 2026-05-16
I. Version one

Editorial
Bone.

Currently live · yesjo.au

A restrained, photography-led direction in the spirit of Pierre Yovanovitch and Studio KO. Warm bone background, brass accent, generous editorial typography. Multi-page architecture — Studio, Materials, Projects, Gallery, Care, Specials, Contact.

Palette

Bone #F4EEE2
Cream #E8DFC9
Ink #1E1A16
Brass #C19A4F
Typography Fraunces · display serif Inter · interface sans
Open v1 → Open in new tab ↗
yesjo.au — Version I
Editorial bone · multi-page · live Scroll inside the frame to preview
II. Version two

The Quarry
Floor.

Proposed · new direction

Darker, more catalogue-driven, inspired by stone-yard showrooms — NSR Stone, Stone Galaxy, Natural Stone Designs, SFI Stone. Deep basalt background, oxidised-copper accent, Cormorant Garamond display serif. Long-scroll single page: hero, materials catalogue, featured project, archive, FAQ, showroom CTA.

Palette · drawn from references

Basalt #0E0B09
Limestone #EFE6D6
Copper #B7733E
Slate #3A322B
Typography Cormorant Garamond · classical display serif Inter Tight · interface sans
Open v2 → Open in new tab ↗
yesjo.au/v2 — Version II
Quarry floor · single page · dark Scroll inside the frame to preview
III. Version three

Adele-inspired.

Proposed · ecom-ready

Bespoke-furniture boutique direction inspired by justadele.com.au — clean paper-white background, generous whitespace, oversized but light typography, dual-photo hero, editorial-italic accents. Ships with a working cart (Stripe-ready), per-category image carousels, and an admin panel for catalog, media, orders, refunds & chargebacks.

Palette · drawn from justadele

Paper #FAF8F4
Soft #F2EFE8
Ink #1B1A18
Walnut #8C6A48
Typography Inter Tight · interface sans (Söhne fallback) Cormorant Garamond · editorial italic accent
Open v3 → Admin (passphrase: demo) ↗ Read the spec ↗
yesjo.au/v3 — Version III · ecom
Adele-inspired · ecom-ready · admin panel Scroll inside the frame to preview